Capabilities
From direction to delivery.
JALAL combines strategic, creative, technical, and production capabilities so brands do not have to manage disconnected suppliers and decisions.
01
Brand Strategy and Identity
Strategy, positioning, identity systems, naming, messaging, and creative direction.
What it solves
Brands that look inconsistent, sound unclear, or cannot explain why they exist beyond product.
Who it is for
New fashion founders defining a first direction, and existing brands repositioning for a larger market.
Typical deliverables
- — Strategy document
- — Identity system and logo files
- — Brand guidelines
- — Messaging framework
- — Social identity templates
What is included
- Brand audit
- Market and competitor review
- Positioning
- Naming
- Brand strategy
- Brand personality
- Tone of voice
- Logo systems
- Visual identity
- Brand guidelines
- Social identity systems
02
Fashion and Collection Development
Fashion concepts, garment design, technical flats, tech packs, fabric direction, and collection systems.
What it solves
Ideas that never become a producible, coherent collection with correct technical documentation.
Who it is for
Founders preparing a first drop, and brands building a structured seasonal collection.
Typical deliverables
- — Collection concept and line plan
- — Design boards and flats
- — Tech packs
- — Fabric and trim direction
- — Reviewed samples
What is included
- Collection concepts
- Garment design
- Technical flats
- Tech packs
- Print and embroidery artwork
- Fabric and colour direction
- Capsule collections
- Full collection development
- Sample supervision
- Collection creative direction
03
Manufacturing and Production
Factory sourcing, samples, fabrics, trims, quality control, packaging, logistics, and Egypt-based production management.
What it solves
Unreliable suppliers, unclear costing, inconsistent quality, and delivery dates that slip.
Who it is for
Local and international brands needing accountable production support on the ground in Egypt.
Typical deliverables
- — Supplier shortlist and costing
- — Sampling reports
- — Production schedule
- — Quality-control reports
- — Packed and shipped order
What is included
- Factory sourcing
- Supplier sourcing
- Fabric and trim sourcing
- Sampling
- Production planning
- Factory visits
- Quality-control inspections
- Packaging sourcing
- Logistics and export coordination
- Production management in Egypt
04
Campaigns and Content
Campaign concepts, photography, film, AI-assisted production, art direction, social content, and launch assets.
What it solves
Product that is well made but presented in a way that does not carry the brand.
Who it is for
Brands preparing a launch, a season, or a repositioning that needs a coherent visual argument.
Typical deliverables
- — Campaign concept and art direction
- — Photography and film assets
- — Lookbook
- — Social content system
- — Retouched final files
What is included
- Campaign direction
- Photography
- Film
- AI-assisted campaign imagery
- Lookbooks
- Product imagery
- Social content systems
- Reels and storytelling
- Retouching
- Launch content
05
Website and Digital
Portfolio websites, fashion e-commerce, Shopify experiences, social systems, and digital brand presentation.
What it solves
A digital presence that undersells the product and loses buyers at the last step.
Who it is for
Fashion and lifestyle brands selling online, or presenting to buyers, partners, and investors.
Typical deliverables
- — Site structure and wireframes
- — Designed and built website or Shopify store
- — Product presentation templates
- — Copy and SEO setup
What is included
- Website strategy
- UI/UX
- Portfolio websites
- Fashion e-commerce
- Shopify setup
- Landing pages
- Digital lookbooks
- Website copy
- Product presentation
- Basic SEO and optimisation
Pricing
Projects are quoted according to scope, complexity, timeline, and production requirements.