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Jalal

JALAL — Egypt / MENA / Global

Arab in spirit.
Global in execution.

We build fashion brands from first direction to final launch—connecting identity, collection development, production, campaigns, and digital experience through one accountable team.

Start your projectView selected work
  • 01 — Brand Direction
  • 02 — Collection Development
  • 03 — Production
  • 04 — Campaigns
  • 05 — Digital
Model in a black embroidered jacket with structured lapels and gold hoop earrings

Campaign direction — embroidered outerwear study

Index / 01

Selected work

Identity, product, production, and campaign systems built to move brands forward.

All projects

Index / 02

What we build

Five connected capabilities. Brands can start at any point and continue through the rest.

01

Brand Direction

Strategy, positioning, identity systems, naming, messaging, and creative direction.

→02

Collection Development

Fashion concepts, garment design, technical flats, tech packs, fabric direction, and collection systems.

→03

Production

Factory sourcing, samples, fabrics, trims, quality control, packaging, logistics, and Egypt-based production management.

→04

Campaigns

Campaign concepts, photography, film, AI-assisted production, art direction, social content, and launch assets.

→05

Digital

Portfolio websites, fashion e-commerce, Shopify experiences, social systems, and digital brand presentation.

→

Index / 03

One direction. One accountable system.

Brands lose time and quality between disconnected suppliers. JALAL removes those gaps.

Fashion depth

Collection thinking, construction, material understanding, fit, and fashion design development.

End-to-end team

Strategy, creative direction, design, production, media, retouching, and web working as one system.

Egypt production

Factory sourcing, sampling, quality control, packaging, logistics, and supplier management.

Visual execution

Real and AI-assisted campaigns directed to support the brand rather than replace its identity.

Index / 04

A clear system from idea to market.

Six stages, defined responsibilities, and approval points at every handover.

Full process
  1. 01

    Discover

    Understand the brand, market, ambition, and commercial reality.

  2. 02

    Define

    Set positioning, scope, priorities, and approval points.

  3. 03

    Develop

    Build the identity, collection, packaging, and digital system.

  4. 04

    Make

    Coordinate sampling, suppliers, materials, and quality.

  5. 05

    Present

    Create campaign imagery, content, and sales-facing assets.

  6. 06

    Launch

    Deliver, publish, review, and plan the next phase.

Index / 05 — Production

Creative direction connected to real production.

JALAL connects the visual promise of a brand to the realities of materials, sampling, construction, quality, cost, and delivery.

  • — Fabrics and trims
  • — Pattern making
  • — Samples
  • — Factory work
  • — Quality inspection
  • — Packaging
  • — Garment details
Explore production capabilities
A machinist inspecting a stitched seam on a garment factory floor in Egypt

You bring the idea.
We bring it to life.

From an early concept to a credible brand, product, campaign, and launch.

Build with JALAL