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Collection development

Auslub — Fashion and Collection Development

Collection development and technical documentation for a contemporary fashion label.

Studio portrait of a seated man wearing a white tank top and black trousers

01

Overview

Client
AUSLUB
Industry
Fashion
Location
Egypt
Year
2025
Category
Fashion, Production
Services
Collection concept · Garment design · Tech packs · Sample supervision

02

The challenge

The brand needed a collection structure and the technical language to communicate it accurately to manufacturers.

03

The direction

Build the collection around a small number of repeatable core pieces, then extend with seasonal variation instead of restarting each season.

04

The system

Line plan, silhouette family, fabric direction, and a consistent tech-pack format.

05

The execution

Design development, flats, tech packs, fabric direction, and sampling reviews.

06

The outcome

A documented collection system the brand can hand to any qualified factory without losing intent.

07

Project credits

  • Creative direction

    JALAL

  • Design

    JALAL studio team