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Collection development
Auslub — Fashion and Collection Development
Collection development and technical documentation for a contemporary fashion label.

01
Overview
- Client
- AUSLUB
- Industry
- Fashion
- Location
- Egypt
- Year
- 2025
- Category
- Fashion, Production
- Services
- Collection concept · Garment design · Tech packs · Sample supervision
02
The challenge
The brand needed a collection structure and the technical language to communicate it accurately to manufacturers.
03
The direction
Build the collection around a small number of repeatable core pieces, then extend with seasonal variation instead of restarting each season.
04
The system
Line plan, silhouette family, fabric direction, and a consistent tech-pack format.
05
The execution
Design development, flats, tech packs, fabric direction, and sampling reviews.
06
The outcome
A documented collection system the brand can hand to any qualified factory without losing intent.
07
Project credits
Creative direction
JALAL
Design
JALAL studio team