Brand presentation and campaign concept
Mekka Juices — Brand Presentation and Campaign Concept
A self-initiated concept exploring how a familiar Egyptian juice brand could be presented with editorial discipline.
Self-Initiated Concept Project
01
Overview
- Client
- Mekka Juices
- Industry
- Food and beverage
- Location
- Egypt
- Year
- 2026
- Category
- Campaign, Brand Identity, Concept Projects
- Self-Initiated Concept Project
- Services
- Campaign concept · Art direction · Brand presentation
02
The challenge
Everyday food brands in the region are often presented with volume rather than clarity. The concept asks what restraint would look like here.
03
The direction
Treat fruit, glass, and light as material subjects — documentary product photography rather than decorative styling.
04
The system
A tight colour range, one typographic voice, and a consistent product-first crop.
05
The execution
Concept boards, campaign key visuals, and a social content structure.
06
The outcome
The concept demonstrates a presentation approach for regional FMCG brands. It was not commissioned by Mekka Juices and no commercial results are claimed.
07
Project credits
Creative direction
JALAL
Design
JALAL studio team