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Rebranding and packaging concept
Tomato Clothing — Rebranding and Packaging Concept
A rebranding and packaging study for a high-street apparel retailer.
Self-Initiated Concept Project
01
Overview
- Client
- Tomato Clothing
- Industry
- Apparel retail
- Location
- Egypt
- Year
- 2026
- Category
- Brand Identity, Packaging, Concept Projects
- Self-Initiated Concept Project
- Services
- Rebranding concept · Packaging design · Identity system
02
The challenge
A broad product range presented without a consistent identity across store, label, and packaging.
03
The direction
One structural system that flexes across price points without losing recognition.
04
The system
Logotype study, label hierarchy, bag and box structure, and colour coding by category.
05
The execution
Identity concept, packaging mock-ups, and label system.
06
The outcome
The concept demonstrates a scalable retail packaging system. It was not commissioned by Tomato Clothing.
07
Project credits
Creative direction
JALAL
Design
JALAL studio team