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Packaging redesign concept
Cleopatra — Packaging Redesign Concept
A packaging redesign concept for a well-known Egyptian household name.
Self-Initiated Concept Project
01
Overview
- Client
- Cleopatra
- Industry
- Home and ceramics
- Location
- Egypt
- Year
- 2026
- Category
- Packaging, Concept Projects
- Self-Initiated Concept Project
- Services
- Packaging redesign concept · Structural design
02
The challenge
Packaging that protects the product but does not present it.
03
The direction
Let the product show; reduce the printed surface to essential information.
04
The system
Structural carton study, information hierarchy, and a restrained palette.
05
The execution
Packaging structure and print concept.
06
The outcome
The concept demonstrates product-first packaging. It was not commissioned by Cleopatra.
07
Project credits
Creative direction
JALAL
Design
JALAL studio team